A Year in Adsense Stats – Some statistics from one batch

I know its against Googles TOS but I couldn’t give a flying fish what they say. What I thought I would do is show you a snapshot from one batch of sites over a full year and discuss some of the ways in which I worked to get these results.

I often have debates with people over instant messenger where they tell me that you cant make money at Adsense any more and that Google ban too quick now. I hope this illustrates its still possible to operate if you are careful…

I have also become jaded by people telling me what’s possible to profit from and what isn’t now – this post has helped me focus on what I will be doing in the coming year

I track each batch that I do and track the following stats: -

Number of pages crawled

Number of pages indexed (3 Main Engines)

Number of days X % of the pages survive in Google from first full crawl to deindex (What I call ‘Burn Rate’)

Indexing methods used

Uniques

Page views

Clicks

Revenue

Where each click went (Remember that you should really only be selling your traffic to Googles Adsense program till you can determine what affiliate program to redirect out to – here’s my post in Affearners on the subject of how to move from Adsense to affiliate)

My normal way of working is to create a batch of sites in a niche and share indexing methods etc to get them indexed. I would normally wait until that batch gets de-indexed by a certain percentage then create a new batch with different templates etc in the same niche – Remember domains die keywords dont! For this example I decided to replace one site per month and run them independent of each other so my stats would span a year of normal data.

Just to note some things before the stats -

My burn rate was on average 41 days for this batch so I replaced one site per month until month 10 then stopped.

My CTR for this batch was 13.26% on average which is about 4-5% lower than my normal for MFA crap.

The sites where plain text with one adsense ad block and links disguised via css.

The content was crappy mfa spider food padded out with generics to get the keyword and topic balanced.

The niche was Tea’s used for Slimming (I went as vague as I could)

Also just to note – you wont be impressed with the earnings here, a little over $2150 in 12 months from 32 domains.

I decided that for the best illustration of long tail made for Adsense work I wouldn’t spam the sites beyond getting them indexed. So this example shows that I bought 32 domains at a cost of about $70 (24 at first and 1 per month) , shared hosting at around $100 for the year and my time (2 hours initial setup and 20 mins per month to add a new site in)

So with 4-5 hours total work and $170 I made a profit of around $1900 ish

Yup I know there should be a $ symbol not a £ on the earnings but MEH

OK heres the stats.