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Adsense Targeting
December 24th, 2007Sometimes no matter what you do Google decides to serve up crap ads for your content. In my experience the one thing you can do above all else to ensure targetted ads every time is make your page name keyword rich.
For example even if you have a page with text about cheese on if you have a page name of www.domain.com/onion.html you will get onion ads…
Here is a really bad example of when Google get there targetting wrong (Its been like this on one page for a while!)
Avoiding the carnage of the new Adsense change for MFA’s
February 26th, 2007As many will now know Google has been quoted as saying they will soon be showing Adwords advertisers where their adverts have been showing up. Thats right so any advert you show on your crappy scraped sites will be visible to the Adwords advertsier – bet they wont like your pages? You bet!
So before the carnage starts I have a suggestion for you all on what to do to avoid the cull….
Create your MFA’s in batches on a niche but with NO ADS
Create a real content page on a clean domain with Adsense on
Spam to get traffic to the MFA’s
Javascript redirect all the visitors to the money page
If you are paranoid as some of us, clean the traffic on its way on so you cant trace it back easily
Be prepared for a huge amount of “oh my god my account has been closed” forum posts in the coming weeks
Google to tell advertisers what sites are showing their ads….
February 26th, 2007Quote from Jensense.com: -
The New York Times ran an article about Quigo, a contextual advertising company that targets premium sized publishers. In the story, comments from both Yahoo & Google were included. But one quote by Kim Malone, director of online sales and operations for Google AdSense, jumped out… the fact that Google will begin listing all publisher websites where AdWords advertiser’s ads are being run.
In response to further questions about Quigo, though, Google said it was prepared to make changes to its AdSense service that mimicked Quigo’s approach, an unusual step for a company accustomed to mapping the terrain in every aspect of its business.In the next few months, Google’s advertiser reports will begin listing the sites where each ad runs, Ms. Malone said. She added that advertisers on the Google networks would soon be able to bid on contextual ads on particular Web sites rather than simply buying keywords that appeared across Google’s entire network.
Still, Ms. Malone said she did not see much of consequence coming from the changes. “We don’t expect a lot of demand for that placement targeting,†she said. “It’s the brand, the display advertisers who care where they run.â€
My comment – OHHHH SHITTTTTT
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Protecting yourself from Google’s prying adsense eyes
January 22nd, 2007Many of you know I was banned from the Adsense program last year but in fact I had two accounts banned at the same time. The reason for this is that despite what you read our friends over at the plex do monitor how and where you log into your account from. The ONLY reason I had two accounts banned at one time is that I had logged into Adsense from the same IP, no other reason.
I also know of other people who had accounts banned for the same reason (In fact I know someone who had a relative banned for using his pc to check his Adsense). This got me thinking so IF i was still doing Adsense i would: -
Make sure the PC i applied from or created my Google account from was ‘clean’
Once approved login from that clean PC and set up custom reports
Have these reports email you at a free email address with your stats once a week (Hello hotmail!)
Never Ever Ever login again
You don’t need to check your stats every day – once a week is enough. I’m am with Quadzilla on that, you can get too paranoid and check them every two minutes but day to day changes aren’t what you need to track its longer terms trends. In my opinion Google turn the tap on and off when it suits them.
A clean PC is defined as new IP, new location, no chance of it being used by someone afterwards to log into a Google service.
If you do this you should minimise your risks of getting the new account associated with the old and therefore banned too. Never say never though.
One thing that might have occurred to you when reading this is – “Yeah but how do I get new advert codes or set up channels?”
Advert codes – its standard code just find a site with an ad on you like and change the PUB Id
Channels – Googles channels blow anyway – either write yourself an ad tracking and serving system (It ain’t that hard trust me) or just install and use Adlogger.
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Tips for the person starting out on adsense publishing
January 2nd, 2007don’t….
OK well if you must..
- There isn’t an easy way to make money with Adsense, in many ways it can be as hard and as frustrating as any other money making procedure
- Content generation isn’t the hard part at all. To be honest as long as its unique most content will do for starters. TRY to provide some value to the visitor as you will last longer and you will therefore make more
- Good page titles mean good ad targeting
- don’t bother with section targeting – its bollocks
- Make sure your internal link structure is very very clear, you want to get crawled and indexed as quick as possible
- Build in batches and if your brave interlink between sites in the same batch (Never cross link between batches)
- Don’t flood your sites with links, the engines will index based on very few well placed links, if you can use your own network to get the bots in rather than having to go and ‘get’ links elsewhere
- If you have to go and get links make sure that you do it ethically and provide value for the link they give, 100,000 yes I agrees is not smart in my opinion
- Don’t over optimise the sites, be loose and natural
- Don’t do anything that can get you banned
- Remember you should have done this 18 months ago
- Learn PHP at least
- Never use someone else’s template
- Css might make a site look different but from a spiders viewpoint its the same code
- Get the cheque it feels better..
- Never believe what people tell you they earn – if they tell you then its a lie (Reduce by 80% minimum)
- Clean your keyword lists religiously – you don’t want bad words in there
- Strip out the words where you are wasting your time and where you wouldn’t provide value to the advertiser (There is NO point at all creating pages for terms like ‘bad debt’ or ‘Viagra’ your just wasting everyones time
- Make sure you can control your adverts remotely so you can: -
- Turn them off when you need to
- Monitor and control who clicks and when
- Ban people or ip’s that may be trouble
- Swap them out where it makes sense or if you get banned
- Get good stats
- You know which advertisers you are sending clicks to (You never know how useful that could be)
- Don’t rely on the money from Google
- Don’t do anything that would piss off the normal user (The boy scouts on the other hand will always get pissed whatever you do so meh)
- Turn off the advertise on this site link
- Play with ad formats and placement to get the best CTR
- Don’t try to game Google
- Never use an off the shelf content gen
- Watch what you use and what it does
- Make sure you know how you got indexed and formulate a plan to repeat what worked
I hope thats useful, some may argue with parts but its a good grounding i think.
About SEOidiot
Hi my name is Paul Madden and I am a UK SEO based in Lancashire, for years I have been cursed by the nickname SEOidiot which started life as a form of abuse from someone but you need to decide for yourself how accurate the term is.
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