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The secret to Keyword Research for Longtail

January 15th, 2008

Not Long Left on this Offer Now!

I am hoping to do a post on various keyword reseach methods and where to find them. Currently though I am still a big fan of Wordze and their stemming feature for general keyword list building – particularily for long tail so i thought I would do a quick post seeing as they currently have an offer on for 30 days free at Wordze

A neat little feature of Wordze is to use their stemming feature to get higher quality keywords.

Stemming means getting the root meaning of a word – an example might be the word planning if you stem it you will get plan and plans too
So a search for a phrase like “Party planning” will return a certain dataset with results like: -

party planning
party planning uk
birthday party planning

But if you use Wordze’s stemming feature you can do a search like “Party planning^” (the ^ character tells Wordze to stem that word) you will get a far higher quality list with results like: -

home based party plan business
party planning tips
event party planners

See the difference? Suddenly you can jump off into REAL long tail low hanging fruit for your Affiliate or PPC arb campaign

So whilst they are still running it 30 days free at Wordze



Simple Translation Script

January 2nd, 2008

Heres a simple way to add a translate link on any page, useful in the whitehat world as well as in the black. If you were sneaky you could use it to serve your spam in foreign languages too…

Simple Translation Script

To use it simply link to that script anywhere on your page and when they click through to it they get a nicely translated page in their own language.

Simple Translation Script Translate this page into German by clicking on the flag.

Flags can be found here  



A Year in Adsense Stats – Some statistics from one batch

December 29th, 2007

I know its against Googles TOS but I couldn’t give a flying fish what they say. What I thought I would do is show you a snapshot from one batch of sites over a full year and discuss some of the ways in which I worked to get these results.

 

I often have debates with people over instant messenger where they tell me that you cant make money at Adsense any more and that Google ban too quick now. I hope this illustrates its still possible to operate if you are careful…

 

I have also become jaded by people telling me what’s possible to profit from and what isn’t now – this post has helped me focus on what I will be doing in the coming year ;)

 

I track each batch that I do and track the following stats: -

Number of pages crawled

Number of pages indexed (3 Main Engines)

Number of days X % of the pages survive in Google from first full crawl to deindex (What I call ‘Burn Rate’)

Indexing methods used

Uniques

Page views

Clicks

Revenue

 

Where each click went (Remember that you should really only be selling your traffic to Googles Adsense program till you can determine what affiliate program to redirect out to – here’s my post in Affearners on the subject of how to move from Adsense to affiliate)

 

My normal way of working is to create a batch of sites in a niche and share indexing methods etc to get them indexed. I would normally wait until that batch gets de-indexed by a certain percentage then create a new batch with different templates etc in the same niche – Remember domains die keywords dont! For this example I decided to replace one site per month and run them independent of each other so my stats would span a year of normal data.

 

Just to note some things before the stats -

 

My burn rate was on average 41 days for this batch so I replaced one site per month until month 10 then stopped.

My CTR for this batch was 13.26% on average which is about 4-5% lower than my normal for MFA crap.

The sites where plain text with one adsense ad block and links disguised via css.

The content was crappy mfa spider food padded out with generics to get the keyword and topic balanced.

The niche was Tea’s used for Slimming (I went as vague as I could)

 

 

Also just to note – you wont be impressed with the earnings here, a little over $2150 in 12 months from 32 domains.

I decided that for the best illustration of long tail made for Adsense work I wouldn’t spam the sites beyond getting them indexed. So this example shows that I bought 32 domains at a cost of about $70 (24 at first and 1 per month) , shared hosting at around $100 for the year and my time (2 hours initial setup and 20 mins per month to add a new site in)

 

So with 4-5 hours total work and $170 I made a profit of around $1900 ish

 

Yup I know there should be a $ symbol not a £ on the earnings but MEH

 

 

OK heres the stats. A Year in Adsense Stats   Some statistics from one batch



Advanced Affiliate Tip

December 27th, 2007

Maybe its because I am drugged up with my cold or maybe its because I am an idiot but I think I may have spotted one of my dating sites that isnt converting and may need some attention fairly quick…

I hope this makes you chuckle as much as it did me ;)

OK so dating affiliate program paying $21 per lead, traffic from a spam method and some organic traffic redirected through…

They state that there worst affiliate ever converts at 1 lead in every 180 profile views…..

My stats this month :)

2561 profile views

1 sale

Woooooooooooooot

The 1 sale shows me the link is valid the 2561 shows I’m an idiot

Thats gotta rank up there with when I forgot top add the adsense onto a site with 60,000 pages indexed in Google and a PR5 front page….

Have a good new year and may all your sites convert better than that one!



Adsense Targeting

December 24th, 2007

Sometimes no matter what you do Google decides to serve up crap ads for your content. In my experience the one thing you can do above all else to ensure targetted ads every time is make your page name keyword rich.

For example even if you have a page with text about cheese on if you have a page name of www.domain.com/onion.html you will get onion ads…

Here is a really bad example of when Google get there targetting wrong (Its been like this on one page for a while!)

Adsense Taregting



About SEOidiot

Hi my name is Paul Madden and I am a UK SEO based in Lancashire, for years I have been cursed by the nickname SEOidiot which started life as a form of abuse from someone but you need to decide for yourself how accurate the term is.

Quotes about me

"Out of all the technical SEOs that I know, Paul Madden stands out as being both amazingly capable and extremely easy to work with. He's quick to point out flaws in your argument, which is nice as I've worked with many people who simply agree with me even when I'm obviously incorrect. The minute you mention an idea to him, he's testing it out, and it's that intellectual curiosity that keeps me constantly coming back to him whenever I need industry advice."
Julie Joyce
Link building expert and blogger
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