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The secret to Keyword Research for Longtail

January 15th, 2008

Not Long Left on this Offer Now!

I am hoping to do a post on various keyword reseach methods and where to find them. Currently though I am still a big fan of Wordze and their stemming feature for general keyword list building – particularily for long tail so i thought I would do a quick post seeing as they currently have an offer on for 30 days free at Wordze

A neat little feature of Wordze is to use their stemming feature to get higher quality keywords.

Stemming means getting the root meaning of a word – an example might be the word planning if you stem it you will get plan and plans too
So a search for a phrase like “Party planning” will return a certain dataset with results like: -

party planning
party planning uk
birthday party planning

But if you use Wordze’s stemming feature you can do a search like “Party planning^” (the ^ character tells Wordze to stem that word) you will get a far higher quality list with results like: -

home based party plan business
party planning tips
event party planners

See the difference? Suddenly you can jump off into REAL long tail low hanging fruit for your Affiliate or PPC arb campaign

So whilst they are still running it 30 days free at Wordze



A Year in Adsense Stats – Some statistics from one batch

December 29th, 2007

I know its against Googles TOS but I couldn’t give a flying fish what they say. What I thought I would do is show you a snapshot from one batch of sites over a full year and discuss some of the ways in which I worked to get these results.

 

I often have debates with people over instant messenger where they tell me that you cant make money at Adsense any more and that Google ban too quick now. I hope this illustrates its still possible to operate if you are careful…

 

I have also become jaded by people telling me what’s possible to profit from and what isn’t now – this post has helped me focus on what I will be doing in the coming year ;)

 

I track each batch that I do and track the following stats: -

Number of pages crawled

Number of pages indexed (3 Main Engines)

Number of days X % of the pages survive in Google from first full crawl to deindex (What I call ‘Burn Rate’)

Indexing methods used

Uniques

Page views

Clicks

Revenue

 

Where each click went (Remember that you should really only be selling your traffic to Googles Adsense program till you can determine what affiliate program to redirect out to – here’s my post in Affearners on the subject of how to move from Adsense to affiliate)

 

My normal way of working is to create a batch of sites in a niche and share indexing methods etc to get them indexed. I would normally wait until that batch gets de-indexed by a certain percentage then create a new batch with different templates etc in the same niche – Remember domains die keywords dont! For this example I decided to replace one site per month and run them independent of each other so my stats would span a year of normal data.

 

Just to note some things before the stats -

 

My burn rate was on average 41 days for this batch so I replaced one site per month until month 10 then stopped.

My CTR for this batch was 13.26% on average which is about 4-5% lower than my normal for MFA crap.

The sites where plain text with one adsense ad block and links disguised via css.

The content was crappy mfa spider food padded out with generics to get the keyword and topic balanced.

The niche was Tea’s used for Slimming (I went as vague as I could)

 

 

Also just to note – you wont be impressed with the earnings here, a little over $2150 in 12 months from 32 domains.

I decided that for the best illustration of long tail made for Adsense work I wouldn’t spam the sites beyond getting them indexed. So this example shows that I bought 32 domains at a cost of about $70 (24 at first and 1 per month) , shared hosting at around $100 for the year and my time (2 hours initial setup and 20 mins per month to add a new site in)

 

So with 4-5 hours total work and $170 I made a profit of around $1900 ish

 

Yup I know there should be a $ symbol not a £ on the earnings but MEH

 

 

OK heres the stats. A Year in Adsense Stats   Some statistics from one batch



301 to a sub directory – an interesting experiment

December 19th, 2007

Well many of my links go to www.seoidiot.com and half as many go direct to www.seoidiot.co.uk/ so just to see how my good friends at Google handle this nowadays I have 301′d to the blog from root.

Should be interesting (I have a client I need to do this for so best try it here first eh ;) )

Heres a thumbnail of how Google views the links now

Google webmaster tools 301



OsCommerce making all the non www pages be www

May 7th, 2007

Well I have been busy as ever, this time wrestling with OsCommerce for my wifes online business….

By default good old OsCommerce likes to present itself in the non www. way but my change to the urls means i have em all as www. now.

So a simple rewrite later and we are good to go… except the fucking admin section now doesnt work, i hate rewrites…

OK here is the code (pop it in your .htaccess file in the root of the domain.) for anyone who wants to make sure their oscommerce store only shows as www.domain.com pages and not domain.com and so you can still use the admin section…

RewriteEngine On
RewriteBase /
RewriteCond %{HTTP_HOST} !^www\.somedomain\.co\.uk [NC]
RewriteRule ^(.*) http://www.somedomain.co.uk/$1 [L,R=301]

RewriteBase /admin/
RewriteCond %{HTTP_HOST} !^www\.somedomain\.co\.uk [NC]
RewriteRule ^(.*) http://somedomain.co.uk/$1 [L,R=301]

Also remember to tell Google via webmaster tools that you want then to only use the www. pages..



Avoiding the carnage of the new Adsense change for MFA’s

February 26th, 2007

As many will now know Google has been quoted as saying they will soon be showing Adwords advertisers where their adverts have been showing up. Thats right so any advert you show on your crappy scraped sites will be visible to the Adwords advertsier – bet they wont like your pages? You bet!

So before the carnage starts I have a suggestion for you all on what to do to avoid the cull….

Create your MFA’s in batches on a niche but with NO ADS
Create a real content page on a clean domain with Adsense on

Spam to get traffic to the MFA’s
Javascript redirect all the visitors to the money page

If you are paranoid as some of us, clean the traffic on its way on so you cant trace it back easily

Be prepared for a huge amount of “oh my god my account has been closed” forum posts in the coming weeks



About SEOidiot

Hi my name is Paul Madden and I am a UK SEO based in Lancashire, for years I have been cursed by the nickname SEOidiot which started life as a form of abuse from someone but you need to decide for yourself how accurate the term is.

Quotes about me

"I've known Paul a long time and have recently had the pleasure of working with him on a few projects. He has an incredibly rare mix of technical brilliance and results-based marketing experience that is quite unusual for a web developer. As well as being a highly respected member of the UK search marketing industry, he's a really friendly and down-to-earth bloke."
Ben Jesson CEO of Conversion Rate Experts
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