Google to tell advertisers what sites are showing their ads….

Quote from Jensense.com: -

The New York Times ran an article about Quigo, a contextual advertising company that targets premium sized publishers. In the story, comments from both Yahoo & Google were included. But one quote by Kim Malone, director of online sales and operations for Google AdSense, jumped out… the fact that Google will begin listing all publisher websites where AdWords advertiser’s ads are being run.

In response to further questions about Quigo, though, Google said it was prepared to make changes to its AdSense service that mimicked Quigo’s approach, an unusual step for a company accustomed to mapping the terrain in every aspect of its business.In the next few months, Google’s advertiser reports will begin listing the sites where each ad runs, Ms. Malone said. She added that advertisers on the Google networks would soon be able to bid on contextual ads on particular Web sites rather than simply buying keywords that appeared across Google’s entire network.

Still, Ms. Malone said she did not see much of consequence coming from the changes. “We don’t expect a lot of demand for that placement targeting,” she said. “It’s the brand, the display advertisers who care where they run.”

My comment – OHHHH SHITTTTTT