A few times recently I have mentioned that I am preparing to sell my ‘Adsense Flat’ to friends and people always seem surprisingly interested in what my ‘Adsense Flat’ actually is.

A few years ago it was possible to create a decent amount of money from Google Adsense adverts simply by automating the creation of websites and because it was automated you could work out ways to scale the whole thing.

How it all worked

Register lots of .info domain names

Regfly at the time had their ‘Super Fridays’ where you could buy domains in bulk via their API for just $0.99 a piece – we used to get between 2-500 each time

Shove them all on one or two VPS hosting accounts

They were in fact all served by a single index.php file on the box, we dynamically determined the requested domain and then served the cached content into a set theme

Create a system that goes and gets content from somewhere

It doesn’t matter how we got this content but it was pretty poor spider food at best if I am honest

Get it indexed

All sites in a batch were cross linked and just 1-3 inbound links from elsewhere would be enough to get the sites crawled and the majority indexed

Place Adsense on the sites

The clicks were tracked and any site that we sent enough traffic to got contacted for a direct relationship

Await the site being de-indexed

I used to track ‘burn rate’ as a KPI of how long the domain remained indexed for (My KPI was the time between full crawl and 75% de-index)

Then repeat this again and again using the keywords that worked well

Heres a post from 2007 showing some stats from one batch

Why it stopped working as well

Well Google decided that the lack of value in the sites they were allowing us to make was in fact more harmful than profitable so they embarked on a tirade of banning people for spurious reasons (I eventually reached account number 7 and Google still owe me £8.5k that they will never pay)

How much did people make and what did they use it for?

Here is where I am different, many people made good money. Here is a screenshot of one of my Adsense accounts from the time (NB its actually a scan of a printout I made and kept on my office wall for a while – That account is banned now like so many others….)

As you can see thats $9,000 in 30 days

Most people spent the money on better computers, cars, gadgets and in one memorable case a year long holiday across the globe

I however invested some of mine in a flat in the nearby coastal town of Cleveleys

Here is the listing from www.houseprices.co.uk showing what we paid for the flat (There is no mortgage on that property)

And here is a screenshot of where it is – handy for a paddle in some brown freezing water

Its a one bedroom flat and has a retired lady called Veronica sitting in it as our tennant.

The plan was always to use the capital from the sale of that flat to eventually clear our main house mortgage.

Veronica has taken up an offer now to move into one of the many many houses owned by my mother and father in law so we will be selling it slightly earlier than intended but that all depends on what interest we get in it when it goes on sale.

Here is the place she is moving to – they dont look much these places but its ideal for a retired lady, easy for the shops and always in demand

So thats really the story of my Adsense flat, I do miss the easy money where the script was the money maker.

I have moved to outsourced teams and affiliate nowadays, whilst that doesn’t mean that I need to work much harder it does mean you have to manage much more.

2010 I will be making more time to get back to generating cash away from the client work.

As the bright light of a new decade streams through the bedroom window to suddenly focus what now appears to be an acute case of hangover I wanted to post this advice.

Normally at this time of year the net is suddenly filled with predictions posts and tweets (I even considered making a Twitter web app where you could add filter words to remove any tweet that contained “prediction”)

Rather than make any pointless predictions myself I would rather just share some commitments and plans for the coming year. This is a task that I would normally do at this time of year anyway.

2009 Goals

1. Move to entirely self employed (Done – March 09)
2. Diversify income as the first stage in long term plan (Done)
3. Start a new business with a friend (Done – Kerboo)

And my 2010 Goals are

1. Sell my Adsense flat to nearly clear my main mortgage (1st / 2nd Qtr)
2. Get Kerboo to 500 customers
3. Make 80% of my income location independent

And the sub projects for this year are all around the theme of

AUTOMATION

AUTOMATION

AUTOMATION

We have a 3 week trip to California planned in for August this year to look for somewhere we can relocate to (Planning for 2012 ish)

Heres the incentive for that…

Have a great 2010, make sure you have a plan and that you ACTION it

Having just read the interview with Matt Daines of Twellow I decided to go check out the site.

Im not sure how useful the site it to be honest, it all seems a bit 1998 to me.

If you are looking for a way to find people who you should follow I still think that both seeing who your friends follow and using the excellent Mr Tweet service to find people who you should really pay attention to is better.

I was amused to see that they obviously used my profile to have their site guess what category I should be in. As an ‘Adsense Farmer’ I should obviously be in ‘Agriculture’

I miss the old days of creating made for Adsense sites then sitting back and watching the free money roll in. The reason most of us had to slow down from doing that was that Google started banning accounts for very soft reasons and taking all the money back.

But today they opened up a new way for us to get free cash…

Google have announced that they have opened up their Adsense for Domains to normal publishers

And now ill show you what I will be testing so you too can have some free Google cash…

One of the reasons why Google may have banned accounts in the past was that the traffic didnt have any referrer (so Google didnt know where it came from) or it took a spammy path to get to the ad page.

Now Google lets us chumps in their Adsense for domains programme we have some advantages again: -

They expect ‘undeveloped’ sites so we dont have to have anything other than a crappy holding page with reference to the domains subject
We dont have to create crappy MFA style content anymore
Many people reach parked domains through a simple type in method – thats where people type in something like “cheapcarinsurance.com” in the address bar rather than searching for it.
So we can ‘gather’ our traffic from any crappy source (spam spam spam) and then as long as we clean off the referrer we make it look like type in traffic

So heres the plan
Have a look through your domains or buy a new domain like iwantacheapmortgage.com
Put a parking message on the page that includes the line “i want a cheap mortgage”
Add Googles Adsense for Domains code.
Hope their targetting doesnt blow as much as it did
Send traffic from any spam you can through a page that ‘cleans’ it

I would also keep your CTR down to something low for a while as Parked domains will have a really low CTR – we will have to find the level that gets us in trouble..

Let me know how you get on but thanks to Google we are back in the Adsense easy money game..

Times are hard and they look like they will be getting harder for most people. Spammers however have some advantages over the rest when times get hard: -

The click based spammers (Adsense, AFF ppc offers etc) don’t suffer the same problems as those selling a physical product as they don’t actually have to sell anything. They get paid for the simple action of a ‘click’

Even if you are skint you can still window shop and click.. They also have the advantage that they aren’t tied to a product or service so swapping out to an alternative offer is pretty painless, as long as there are advertisers they will prosper.

I think that there will be advertisers throughout any downturn as it remains one of the most measurable ways to spend on advertising there is.

Those spammers who have created networks to promote a set niche will have to do some adjustments it seems but they are often in a position of power where they can sell their cheaply gained traffic to the highest and most desperate merchant.

Spammers often also have the luxury of being able to earn a living whilst the spam adds to what they earn, giving them security and making the downturn less painful.

So if your feeling the credit crunch fire up the spam and ride it out.