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Paid Links – Who is safe?

SEOidiot — Fri, 14 May 2010 12:32:02 +0000

After having a discussion with Matt Davies and others on Twitter today it became clear that many SEO’s are now getting increasingly frustrated by the way large brands can buy links without care whereas smaller brands get toasted.

The sad truth is that if you are a large brand you can really do whatever you like to manipulate the index as Google have to include you.

Google cant remove large brands as the average searcher will not think
“Ahh I cant find brand X, they must have been doing something naughty”

They will think
“Where the hell is brand X? Google has gone really shit!”

Sure they will occasionally do a token penalty for a few days but that action is aimed at making us SEO’s think twice about doing paid.

Does it make me think twice?
No

Does it make me angry?
Yes

Shaun over at Hobo has posted a great blog post about why outing isn’t a great idea for us in SEO too

Who is to blame?

The sad reality is that unless we are working with a big brand we have to be more careful. The truth is though that the only people who are reporting and outing sites are other SEO’s and Google ignores us….

The only chance you have to get banned is if you manage to get a staff member of Google pissed off or you do enough really bad crap that an algo penalty gets tripped.

Carry on… Nothing to see here…

Not me Guv….

Post from: SEOidiot

Paid Links – Who is safe?

Automating Twitter

SEOidiot — Sat, 20 Mar 2010 23:40:33 +0000

I am more than excited to say that I will be speaking once again on my favourite topic of automation, this time at SES New York.

As a thankyou to people who attended “Automating Twitter’ in London and who will attend in New York we will be releasing a free tool for everyone in the week after the conference.

Looking forward to it and hoping I won’t get lynched for the slightly risky way that we approach this subject…

See the panel on Automating Twitter

Post from: SEOidiot

Automating Twitter

10 tips on using oDesk to outsource your life

SEOidiot — Mon, 08 Mar 2010 16:35:26 +0000

As many will know I tend to try and outsource most of the business and many of the personal tasks I have to do each day. It allows you to build a system that will scale and in a time limited business like consultancy thats the path to real profit.

So I thought I would do a quick post of tips on how to get started in outsourcing your tasks.

The service I tend to prefer is oDesk

The reason I prefer them is that as you build your ‘team’ on the service they give you a team room where you can click to see the work diary of each team member.

The oDesk software also provides you with screenshots at intervals during their day so you can visually see the progress each of your team is making. They even have an iphone app to see that too.

1. Posting an opening

Post a clear and easy to understand description of the tasks involved. Bear in mind that many of these openings will remain open long term so try not to be specific on tasks. For example “PHP coder with experience of PHP, MySQL, xHTML, CSS, Jquery / Javascript, Wordpress and Api’s” is better than “Someone needed for development of a wordpress site”

2. When you get applicants filter down to a few possibles.

I use the following criteria: -
English skills of 5 (Very very important)
Feedback score of 4.5-5 (I rely on the feedback quite a bit)

3. Choose providers affiliated with a bigger provider.

I have used independent providers but find them often more hit and miss and unless you can justify employing them full time from the off then they will get dragged off onto other peoples projects. Its also good to have a manager above them who can allocate work to others in their organisation if needed. Here is an example of a great provider.

4. Don’t interview.

I tend to just narrow down to a few and then hire them explaining that I will give them a small paid task to test if they are what we need, the best result wins. The paid task is important as it measures the quality of their work and it gives you a chance to check communication is good – communication in outsourcing is the secret to success.

5. Set an hourly limit.

I need to make sure I know what my exposure to costs are, sure I can see the progress as we go but I need to be on top of what this is going to cost me (Watch out for anyone billing off odesk hours and ask them to stop)

6. Don’t employ people without a way of paying for their time.
I have 9 people on oDesk now and only one of them is doing work that I cant invoice out again to a client or is for a business I own equity ain and is paying for itself.

7. Use Basecamp to manage your team.

As soon as someone joins my team I set them up a login for our company Basecamp account and assign them tasks via that system rather than oDesks. Basically this means I keep on top of the total project and provides all we need to keep the tasks on time and all the files in one place.

8. Get a feel for what to expect and break things down for them

Its not surprising that people based thousands of miles away get the wrong end of the stick when you dont define what they need to do. Break each task into tiny little tasks and assign them, I like to do a project scope at the start so they get the context of what we are headed towards.

9. If you can try and get to a scale where you have someone managing your team whos communication skills and ability is excellent.

I have most of my team now reporting to one person who acts as a projects manager and understands the projects better even than me, I would like to get everyone reporting to them as soon as possible as there are always a stream of clarification questions to sort each day.

10. Get the iphone app

9am Monday morning…. roll over bleary eyed and reach for the phone…
Check email – NOPE
Check twitter – Maybe
Check the slideshow of work done overnight by the team – YUP

Its a great feeling to see that before you have woken up you already have an invoiceable days work or more done, suddenly the daily treadmill is an optional one!

Go sign up to oDesk today

Post from: SEOidiot

10 tips on using oDesk to outsource your life

SES London 2010 – Automating Twitter

SEOidiot — Sun, 07 Feb 2010 17:32:38 +0000

Just wanted to let everyone know that I will be speaking at SES London this year. I am on a panel entitled ‘Automating Twitter’ with Fantomaster, Pierre, Tracy Falke and Moderated by Cindy Krum.

Looking forward to it!

Post from: SEOidiot

SES London 2010 – Automating Twitter

Make Goals not predictions in 2010

SEOidiot — Fri, 01 Jan 2010 11:49:26 +0000

As the bright light of a new decade streams through the bedroom window to suddenly focus what now appears to be an acute case of hangover I wanted to post this advice.

Normally at this time of year the net is suddenly filled with predictions posts and tweets (I even considered making a Twitter web app where you could add filter words to remove any tweet that contained “prediction”)

Rather than make any pointless predictions myself I would rather just share some commitments and plans for the coming year. This is a task that I would normally do at this time of year anyway.

2009 Goals

1. Move to entirely self employed (Done – March 09)
2. Diversify income as the first stage in long term plan (Done)
3. Start a new business with a friend (Done – Kerboo)

And my 2010 Goals are

1. Sell my Adsense flat to nearly clear my main mortgage (1st / 2nd Qtr)
2. Get Kerboo to 500 customers
3. Make 80% of my income location independent

And the sub projects for this year are all around the theme of

AUTOMATION

We have a 3 week trip to California planned in for August this year to look for somewhere we can relocate to (Planning for 2012 ish)

Heres the incentive for that…

Have a great 2010, make sure you have a plan and that you ACTION it

Post from: SEOidiot

Make Goals not predictions in 2010

Changes to the way I post

SEOidiot — Sat, 25 Jul 2009 12:53:26 +0000

So if you are a reader of my blog or a follower on Twitter – first off, Why ?? I never understand but once in a while I suppose there is a good post or two and its always nice to keep up with what a friend is up to.

Twitter is great for that and I am as addicted as I have always been to it but sometimes you need to offer multiple ways for people to keep in touch. Posterous, Facebook, My own blog, Twitter – they all reach different people.

So from now on ill be posting in all these places with a mix of my day to day and occasionally something useful I hope.

Paul

Posted via web from seoidiot’s posterous

Post from: SEOidiot

Changes to the way I post

Me – Defined – A Spotfiy Meme

SEOidiot — Wed, 06 May 2009 14:48:52 +0000

Well I thought id start a little meme, mainly to annoy people.

What I have done is created a playlist from Spotify of 6 songs that tell you all you need to know about who and what I am.

Heres whats in my playlist (SEOidiot – Defined)

The link to it on the excellent Sharemyplaylists site is here

Now id like to name the following people to do the same please: -

@kierondonoghue
@joannabutler
@alcarlton
@wendycwilliams

Post from: SEOidiot

Me – Defined – A Spotfiy Meme

Twitter Brand Builder

SEOidiot — Mon, 04 May 2009 22:35:32 +0000

I am happy to announce the launch of a free tool from SEOidiot, Twitter Brand Builder.

Its a basic version of a tool I use for clients in house that allows them to build followers and manage their Twitter accounts quickly and easily.

I am today giving away the free version to anyone who wants to use it on the understanding that it will be used responsibly.

I like Twitter and I have no interest in allowing people to abuse them, this tool however allows you to get your clients a head start in learning and building up their Twitter account so they get some quick wins.

I am requiring people to give me their email and contact details before you will be sent the scripts but enough with the lecture and lets get started on showing you what she does!

Twitter Brand Builder

The tool was designed as a way for the busy marketing department at a client to grow a following quickly and easily without having to throw all their resource at it and is designed to get you started… Having said that they overdid it a little and grew from 200 to over 14,000 followers in 6 weeks.

I think thats a little extreme but shows what it can do.

The basic idea is to allow the system to add the followers of people who follow you and then remove anyone who doesnt follow back.

When you upload the script here is what you will see

You have options then to manage your settings, good place to start.

Put in your Username and password (Dont panic they only get stored in an xml file on your server they arent sent to me)

You can also change the number of times the script queries the Twitter API if you need to (Twitter often lower this when they have peaks of traffic and we want to play nice)

Now each time you run Add more followers it will magically add around 100 people to your account.

After a week or so you may want to unfollow some of the people who dont follow back so we have an option for that too.

“But what if I have people I want to follow even if they dont follow me back?”

We thought of that too

By choosing the Manage Whitelist option from the homepage you can simply and easily maintain a list of people that you will continue to follow no matter what: -

Sound good?

All you have to do to get this FREE version of our tool is give me your email and I will send it over as quickly as I can.

Tool Withdrawn now sorry

Once you sign up I will send the tool with full and easy instructions on how to get started (Dont worry it takes about 2 minutes to get started!)

Please do not abuse this tool or I will withdraw it. We also have a more powerful tool in house for building and managing multiple accounts across defined interest areas and offer advice and training to clients and agencies wishing to use Twitter as part of your marketing mix or community strategy.

Thanks

Paul

Post from: SEOidiot

Twitter Brand Builder

Custom Twitter Avatars

SEOidiot — Sun, 29 Mar 2009 12:25:43 +0000

I just changed my avatar to a new toon style one.

Here it is with a pic of me to compare…

** WARNING MAY INDUCE LAUGHTER ***

And here it is in Twitter

And here are a few more I have supplied people with: -

Joost

Rob Kerry

If you want one let me know and ill give you a price @seoidiot

Post from: SEOidiot

Custom Twitter Avatars

Spotting fake followers on twitter isnt as easy as you think

SEOidiot — Sat, 28 Mar 2009 12:13:20 +0000

Just read this post about how to spot people with fake follower counts on twitter.

Interesting article but as usual the boy scout brigade arent thinking it through.

Its not as easy as they make out, to illustrate that let me show you three graphs from twittercounter then ask you to guess which is faked…

I know these stats because I am in control of all three accounts here (and many more hehe)

OK now 1 of those is real… but its not necessarily the one you think…

Post from: SEOidiot

Spotting fake followers on twitter isnt as easy as you think