This morning I have added a new site search to this blog to make life easier for anyone wishing to find some of my older posts now that I have moved across onto the .co.uk version of my domain.

I tried this out with the standard Wordpress search functionality but have never been impressed with the results. So I installed my own, it looks like this: -

But you can see that as its right there on the sidebar, hey its Sunday morning and my head hurts OK?

The advantages of the new search system are: -

It ranks the search results better

It offers suggestions as you type (I love that feature!)

It indexes sub directories of the blog

The last one is the key for me as I have a number of tools off the main blog on their own pages and this well search them too. Cachechecker is an example of this, heres the search page for it

Last job to do is set up a Cron job on the server to re-index the site every day.

So how can this be done? Thought you’d never ask…

I am using Sphider which is a free PHP based spider. Very quick and simple to set up and offers a huge number of features.

Its installed on a subfolder on the site and then I just copied and pasted the search form into the blogs sidebar, bit of css and we are good to go.

Let me know how it works for you!

Incidently loving POPrl at the moment for sharing this link

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If you use a free theme from a Google advert you are an idiot..

Yeah you are, admit it. You would have to be unless you knew what you were doing. Having spent some time recently helping out when people have had their blogs hacked I decided to take another look at the free theme scams and was shocked by what I found.

I say I was shocked, thats a lie really. I knew what to expect and I knew where to look. I have to also admit I know all this and how effective it can be as I have done some of this in the past too.

OK so what I did was nip over to Google and search for ‘Free wordpress themes’ and heres what we get: -

Now as you can see we have a few paid adwords ads for free themes, suspicious? Yeah me too…

We also have a couple of decent organic results from upstanding places like Smashing Magazine etc.

So what we will do is grab a random theme from the top adwords adverts and the top organic result and have a poke around to see whats there.

Themescore.com
I grabbed the iTheme theme as I know its a popular one.
The theme files that I would normally be most worried about are header.php, footer.php and functions.php

Aha! Subtle… They have an obvious problem with header.php as they have this code

Looks fun doesn’t it? Its encoded in Base64 so lets go decode it with a tool like this – Base64 Decoder

And this leaves us with: -

So in basic terms the spammer here has chosen to use an eval() in php and encode it in Base64. The php handler on the server using the theme will nip off and evaluate or execute the php it gets from the decoded base64 stuff. The upshot of all this is that the code above will insert links in the header of the blog using the theme. The spammer has also made efforts to use a number of domains that he controls so he can keep going if one or more gets killed and he has made the code as complicated as possible to make most users powerless to pick through what its doing.

As a side note, this guy has been doing this for over 2 years that I know of and Google have been getting paid by him all that time to help spam your blog!

Shocked yet? OK I can see you are a hardened SEO so lets get on with the next one

Freewordpressthemesite
Next adwords ad, random theme (Leaves this time) footer.php has a big base64 encoded eval that decodes to links for a bunch of spammy sites.

So it looks like the reason these people are paying for Adwords is that they get a spammy inserted link in every download. Now perhaps they are buying the ads and are unaware of the fact that the themes they offer have these easter eggs, I will let you make up your own mind.

The scandal here is that Google are happy to take the cash from these guys and have been doing for the past several years yet its obvious to anyone that this is whats happening. Greedy Google turn a blind eye it seems

Now perhaps the organic results will be better? Lets have a look at number one: -

Freewpthemes.net is top of the unpaid results for me here so I went and grabbed a random theme from them called Reference. After a quick look it appears clean, they have a footer link to themselves but hey so would I.

So whats the conclusion from this?

• Google are happy to take money to help spammers
• No free wordpress theme from an Adwords ad can be trusted
• Spamming links in free themes obviously still works

Anyone who wants to be sure that they are clean should consider using a service like PSD to Wordpress or at least only download from sites that you find in the organic results. If you have any doubts why not ping me a comment and ill check out the theme you are after for you.

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I created this new theme for my blog today. It took me a little over 3 hours work so there may be a few things left to fix.

Its nice when you have a few hours free on the weekend to get down to sorting out a few jobs that have been around waiting for me to sort for a while. Thanks to Dave who commented on the theme during the development – I am afraid that as its my own personal blog I don’t bother with the professional thing of making a duplicate blog and testing it before live.

Dave also spotted that I have made a few changes to the way the link juice flows through the site, I will probably do a few more posts on that as it settles in and I tweak it to make best use of where the inbounds head now. Not that anyone should take my advice on SEO – the clues in the name after all

I have also made a few adjustments to the way I handle the links outbound from comments and links in comments. If you comment on a regular basis then your links will now be Followed. One note of caution look carefully at any dofollow plugins you install, I checked the code on one or two and at least one of them was calling home with the urls of each post with followed links on. Crafty stuff that, just a little embarrassed I didn’t think of it as I could have built up a nice little target list of pages to spam!

Let me know what you think of the new theme, all built from scratch ….

P.s. Remember I do create custom wordpress themes for anyone who wants them over on my business site

Addition:

Just been looking at the way the site now loads too and its far far faster than before

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